The Artisan logo is a representation that bears two distinct meanings.

The term ‘Artisan’ signifies a highly specialized individual skilled in his trade; an expert craftsman.

The emblem is a visual reflection of the expert craftsman: The Portfolio Manager represents the complete embodiment of this logo.

The Lion emblem signifies another side of the Portfolio Manager – Investment Counsellor. An image of independence, bravery, courage and strength. Fearless and unwavering in his pursuit, he is the supreme hunter.